A global digital agency that harnesses the latest marketing tech to create relationships, convert clicks into clients and drive your company forward. We leverage digital opportunities to bring robust but purposeful results spanning all social platforms.
Social Media Marketing
This, is, it. If any single marketing medium is critical for quick commercial growth in today’s world, social marketing is the one. Think not of social media as a painful must-do, nor a challenging medium that’s forever changing. Consider it a tool through which conversations can be held, brand identity can be created and relationships can be nurtured. We carefully select the platforms where your target audience are. We create content that demands attention. And we strike up conversations, ideas and visuals that spread like wild fire. All for firm fans and follower counts that are rapidly created and quickly grown.
What lies behind a website that works? Pretty pixels, immersive imagery, complementary colours? We wanna let you in on a secret. Websites that bag conversions – calls and filled-in contact forms – they’re not just about looking good (that’s only half the story). The other half is a deep-seated understanding of your target market. We get it. And we’ll get to know them. We’ll understand the decision-making process – the information they seek, the questions they ask. We’ll hone in on what they care about, the problems they face, that you resolve. From click to call, their experience could and should be central to a website that converts (and looks seriously slick to boot).
Who are you? More to the point, why should your target market care? We carve out brand identities that resonate with target markets – distinctive branding that separates you from your competitors, materials that communicate your values, beliefs and USP, vividly. Developing brands, designing logos, shaping corporate identities - it’s what we’ve done for countless companies, making them memorable, relatable and ultimately irresistible.
You already know the old saying, about content and kings. We won’t go there. Safe to say that content, solid quality content, is and always will be a vital business asset. But truth be told, it’s also somewhat of an art form. This is far from content mill, article farm sort-of-stuff. This is original content, produced by genuine professionals - content carefully crafted to engage, to inspire and to motivate your audience. This is infographics, blogs, videos and media that forms a content strategy to underpin all that we’re about to do for you - sky-rocketing your social presence, bolstering your search engine position, establishing you as the industry voice to be listened to.
It’s not what you know, it’s who you know. This well-worn expression has never held more relevance than in today’s socially-driven world. We need to drive something home here; consumers have developed an incredible power to ignore your marketing messages, no matter how carefully crafted, bright or bold its graphics are. They don’t want to listen to you. Instead, they want to invest time and trust in those they admire, are inspired, guided and advised by. We seek out the individuals that your target market trust – the guys, girls, celebs and industry experts on whose every word they hang. From niche industry voices, to authors, keynote speakers and celebs, our little black book of contacts is ready and waiting to translate to a full order book for your business.
At first sight the world of social media was filled with promise and impressive statistics. And yet, despite your investment so far, it’s failed to deliver extraordinary results for your business. You may be struggling with building an avid following, finding it tough to create content or communicate your authentic identity. Whatever the issue, we’ve got the social strategy to match and resolve it. We’ll learn, research and develop an unfailing plan to take you from A to B, consulting with you and your team every single step of the way.
No, one, cares... about your product, or about your service. It’s our job to change that – to transform those who see your digital message from “humph, why should I care?” to “sign me up right now!” Digital advertising is about more than your product, your service, your industry. Digital advertising that creates clicks that lead to growth is ALL about your target market. Their cares, concerns, desires, preferences. Our digital advertising will speak to them in a way that resonates, in a way that places your company on a pedestal as the go-to guys - the brand to trust and the business to buy from.
It’s simple, it’s straightforward – consumers LOVE video. No matter the target market, regardless of the product or service. It’s easily digestible, powerfully engaging and, when done right, highly shareable and seriously convertible. So much so, in fact, that those who use video grow their business 49% faster than those who don’t (which might have something to do with the fact that 64% of consumers make a purchase after watching a branded video). Live action, video doodle, animation – whatever the production, we’ve got the pro equipment, scriptwriters and technical know-how to realize all that these tempting stats promise.